“You just have to be good at writing product requirements documents and making sure that the product gets built on time….”

BUT

Managing a successful product requires much more than that.

Here are 10 traits of a good product manager:

1. Ability to communicate effectively.
2. Open-mindedness.
3. Empathy for users’ needs.
4. Decision-making ability.
5. Having a growth mindset — learn-it-all instead of a know-it-all approach.
6. Master at the execution process.
7. Use a “can-do” attitude to resolve complex problems.
8. Attention to the smallest detail.
9. Take overall responsibility for the entire process.
10. Collaborate with all team members.

Maayan Galperin,

Product Manager

There are many benefits to dogfooding. For example:

• Bugs and issues can be spotted before they cause problems for real users.
• You get the chance to improve your product or service based on real-world usage scenarios.
• You can get direct feedback from your team members.

They will tell you what they like or don’t like about the product and how it could be improved.

Maayan Galperin,

Product Manager

It’s simple: be proactive.

You need to ask yourself the right questions, understand the product’s purpose, and apply a structured approach to achieve it.

Here are some questions to ask yourself:

• What is our product’s vision?
• Who is our customer?
• What problems do we hope to solve for our customers?
• How can we address their pain points with our product?
• How will our customers benefit from using this product?
• What does success look like for our customers?

Maayan Galperin,

Product Manager

Product managers can analyze the feature metrics by comparing experimental and control groups.

Here are some examples of A/B tests:

1. Split-testing: Users are randomly assigned to either see a certain version of the product or another version.
2. Feature branching: The feature is only available to a small subset of users.
3. …

In a usability study, we give participants a few scenarios to complete, and then we evaluate how they use the prototype to do that. This can be done in person or remotely, depending on the needs of your research question.

Usability testing is an essential part of building successful products because it helps you understand how real people will interact with your product in their daily lives.

It’s important to remember that usability is NOT just about making things look pretty — it’s about making sure that people can easily use your product or service without getting frustrated or confused along the way.

Maayan Galperin,

Product Manager

1. Why are we working on this?
2. What is the purpose of this feature?
3. What problem are we attempting to solve?
4. What are we trying to achieve?