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It’s a common misconception that the Product Discovery Phase is only for new products. In fact, it’s just as important for existing products as well.

The Product Discovery Phase aims to uncover insights into the users’ needs, so we can build a product that delivers value.

This phase is the key to creating successful products.

It includes activities such…

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We think we need a perfect map of the future to get started

BUT

We need a general direction.

The graphic below is one I found while following Liz Fosslien.

To me, this picture demonstrates my thoughts about the “north star” of a product.

We need to define the product’s value proposition and the pain point we plan to solve. And that’s it…!

We’ll…

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As product managers, we’re constantly juggling two streams of work: one dealing with discovery and the other with delivery.

We alternate between these two streams to keep our R&D and UX&UI teams on schedule and deliver quality products.

This way,

When the engineers and designers complete their current work, we can provide…

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You can’t go from zero to hero overnight….

It’s easy to get discouraged when you try to make a big change. But if you focus on improving your skill set every day, you’ll be amazed at how quickly those changes add up.

If you improve your skillset by 1% every…

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Maayan Galperin

Maayan Galperin

I believe that knowledge and practical tools are the keys to success in all areas of life. This is what I research, implement, train, and teach others to do.