A/B Tests

A/B tests allow a specific group of users to experience a new feature.

Product managers can analyze the feature metrics by comparing experimental and control groups.

Here are some examples of A/B tests:

Split-testing: Users are randomly assigned to either see a certain version of the product or another version.
Feature branching: The feature is only available to a small subset of users.
Release channels: Features are released on different channels at different times.

Maayan Galperin,

Product Manager

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